Alex Shadbolt

Cycling + Fitness UGC Creator | Queensland, Australia
Ads that don't look like ads

Get in touch

Let's work together

📍 Based on the Sunshine Coast, QLD 🇦🇺

Moving to the Gold Coast in November 2026.

Niches I love

  • 🚴Cycling gear + apparel (I race road and enduro MTB)
  • 🥤Sports nutrition + supplements
  • 💧Hydration
  • 🧊Recovery
  • 🏋️Fitness + outdoor lifestyle

What to know

  • Real road + enduro MTB racer, sponsored by Transition Bikes, Gusto Bikes, Attaquer, Oakley and Maxxis
  • Worked in bike retail, so I know how riders actually buy
  • Super efficient editor: I shoot and cut up to 20 reels a day
  • 75K+ combined following across Instagram and TikTok
  • 15.1M views across my platforms

Real rides. Real rider. Hook-first, built to test and convert.

Get in touch

Sponsored by

  • Transition Bikes Australia
  • Gusto Bikes
  • Attaquer
  • WeAreLusty
  • The GOAT Co
  • RecovryZone
  • Crankbrothers
  • Troy Lee Designs AU
  • SDG Components
  • Deity Components
  • Maxxis Tyres
  • Albek.co
  • VeloToze
  • Oakley Australia

Trusted by brands like…

  • DRINK SALTA
  • Known Stranger
  • Enhancd Performance
  • K-Roo
  • Calmerceuticals
  • SprintIQ Nutrition
  • Caffeine and Cranks
  • Snacket
  • Yesoul Fitness
  • Steadyrack
  • CycleRise
  • Force Tape
  • JD Sports AU
  • Pilloway
  • Threadlab
  • Shred Theory Supplements
  • BikesOnline

The numbers 🤯

Reach and engagement are what move product. Most of mine comes from people who don't follow me yet: cold traffic, the same audience your ads pay to reach.

75K+Combined following
Instagram + TikTok
15.1MViews across
my platforms
5.4MPeople
reached
20Reels I can edit
in a day

Instagram

@alex_shadbolt · rolling 90 days
43.9KFollowers
9.6MViews
2.86MAccounts reached
87.8%Non-follower reach

TikTok

@alexshadbolt · 10 Jul to 7 Sep 2026
5.5MPost views · up 98.6%
2.6MViewers · 2.2M brand new
545.6KLikes · up 113.3%
90.8%From the For You page
22.3KShares · up 57.6%
10.4%Engagement rate

Age

  • 18 to 2443.5%
  • 25 to 3434.9%
  • 35 to 4410.2%
  • 45 to 548.7%
  • 55 plus2.7%

Top countries

  • Australia25.8%
  • United Kingdom18.3%
  • United States5.9%
  • Germany3.1%
  • Canada2.9%

Gender

  • Male71%
  • Female29%

Across all viewers the mix widens to 63% male, 35% female. Peak activity is around 7am, when riders are on the bike.

Instagram · main Instagram profile @alex_shadbolt: 43.9K followers, 1,080 posts TikTok TikTok profile @alexshadbolt: 21.3K followers, 1.5M likes Instagram · videography Instagram profile @shaddyedlts: 23K followers

Insights from Instagram and TikTok, as shown in my 2026 media kit. Follower counts as of October 2026.

Why me?

I race road and enduro MTB, so I'm not acting the part. Your product gets used on real training rides and race weekends, in front of riders who spot a fake instantly.

I've worked the floor of a bike shop. I know the questions riders ask before they buy, and I answer them on camera.

I shoot, script, present and edit everything myself. Hook-first, captioned and cut in every ratio, with extra hooks ready to test on paid. One point of contact, no agency layer.

And I'm fast. I can edit up to 20 reels in a day, and I post 30+ times a week on my own channels, so I know which hooks are landing right now.

Let's work together

More about me

  • 🌊Sunshine Coast local, Gold Coast from November 2026
  • 🚴Road racer on Gusto Bikes
  • 🏔️Enduro MTB racer on Transition
  • 🛠️Ex bike shop, so I talk gear like a rider
  • ⚡Up to 20 reels edited in a day
  • 📱30+ posts a week across my own channels
  • 🤝Sponsored by Transition, Gusto, Attaquer, Oakley, Maxxis, Troy Lee Designs and more

Let's work together

I make UGC that gets brands real results, without it feeling like an ad.

Need a single hook test? A three-video bundle? Six videos a month without micro-managing? Packages are quoted in AUD, and you'll have a quote within 48 hours.

Flick me an email at hi@alexshadbolt.com and let's get moving.

Send a message

Video only · Paid work only, no affiliate or commission-only deals